WUKA Campaigns & Press

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Action X WUKA
WUKA X Action Aid
Action X WUKA One in ten in the UK can’t afford period products… so why are we still calling this a developed country problem? By Ruby Raut, CEO and Co-founder... Read more...
WUKA period swimwear on display at a British Sailing Talent Academy event, supporting young female sailors with leak-free, period-proof gear on the water.
WUKA x RYA: Breaking Period Barriers for Girls in Sailing
WUKA is proud to announce a groundbreaking new partnership with the Royal Yachting Association (RYA), including RYA Scotland and RYA Northern Ireland. Together, we’re making sailing more inclusive by bringing... Read more...
Ruby Raut and the WUKA team smile at a pop-up event, wearing branded hats and holding period kits, celebrating reusables and community impact with pride.
WUKA Wrapped 2025
Eight years in. A new skin. A new chapter for WUKA. This year wasn’t just about product drops or pretty campaigns. It was personal. It was powerful. It was the... Read more...
Close-up of the WUKA Period Starter Kit — a clear zip pouch filled with period products, including intimate wipes and period pants.
Not Your Average Period Starter Kit
Let’s be honest - most “starter kits” for periods feel like an afterthought. A couple of random pads, a plastic bag, maybe some vague instructions you’ll never read. It’s clunky.... Read more...
Three teens wearing WUKA Teen Stretch™ period pants in Lime Punch, Pinkest Pink, and Orange Sun—bold, colourful, high-waisted styles shown from front and back.
Why the New WUKA Teen Colours Are More Than Just a Vibe
Pink’s not for everyone. But neither is black. And some days you want your period pants to feel soft and subtle. Other days? You want them to say, "I'm here,... Read more...
The World’s First Period Advent Calendar: Because Periods Don’t Take December Off
The World’s First Period Advent Calendar: Because Periods Don’t Take December Off
“We’ve got advent calendars for everything… except the thing 15 million people experience.” This Christmas, WUKA is making room under the tree for something that actually matters: your period. The... Read more...
Confident young woman wearing white WUKA period underwear crop top holds up her hand with "WUKA" written on her palm, standing against a clear blue sky — symbolising strength, period positivity, and sustainable menstrual care.
Environmenstrual Week: Why Periods Are a Climate Issue
When we talk about climate change, periods aren’t usually the first thing that come to mind. But here’s the kicker: the average menstruator will use up to 11,000 disposable products... Read more...
International Day of the girl 2025: The Girl I am, The Change I Lead
International Day of the Girl 2025: The Girl I Am, The Change I Lead
Every girl deserves to show up - at school, in sport, in life - without shame, fear, or a lack of pads in her backpack. But right now, millions of... Read more...
Game. Set. Flow. The UK’s First Period Skort Is Here
Game. Set. Flow. The UK’s First Period Skort Is Here
Meet the UK’s First-Ever Period-Proof Skort! Wimbledon’s not the only headline this summer - we just dropped the UK’s first-ever Period Skort and it’s a total game-changer. Built for sporty... Read more...
Fresh Look. Same Energy. Same Mission.
Fresh Look. Same Energy. Same Mission.
A New Era of Period Power: WUKA’s Got a New Look Okay, deep breath… we’ve got something BIG to show you. WUKA just levelled up. Say hello to the new... Read more...
Period Sportswear Tax Campaign
Period Sportswear Tax Campaign
It is time for the UK government to remove the VAT on period sportswear and help remove the financial, emotional, and social barriers this tax imposes on women and girls.... Read more...
two tone swimsuit
New Drop: Our Leak-Proof Swimsuit Gets a Serious Style Glow-Up
Let’s be real - periods don’t pause for pool days, beach breaks, or wild swims. And for too long, the answer has been to either sit it out or shove... Read more...